Something wicked this way comes on the packaging of Mattel‘s “Wicked” movie dolls. But it’s not the website for the highly-anticipated film adaptation of the Tony-winning musical starring Cynthia Erivo and Ariana Grande.
Mattel has mistakenly printed the link to a pornographic website on the back of the packaging for its dolls created in partnership with Universal’s “Wicked.” The official website for the film is wickedmovie.com, but the address listed on the box only includes the word “wicked.”
The web address directs to a page that requires users to be 18 years or older to enter. A description of Wicked Pictures on its website reads: “Established in Canoga Park, California on March 1st, 1993, Wicked Pictures was formed with a firm commitment to producing quality parody porn movies, a decision the company has stayed true [to] since its beginning.” The pornographic site also notes that Wicked Pictures “continues to diversify and expand its commitment to quality cinematic content” through films like “Black Widow XXX” and “Captain Marvel XXX: an Axel Braun Parody.”
Photos of the web address found on the boxes of various “Wicked” dolls, including Erivo’s character Elphaba and Grande’s Glinda, have been circulating online, with people criticizing Mattel for the error.
“Hey @Mattel whoever is responsible for your marketing/packaging for the new official Wicked dolls have made a HUGE mistake,” one person wrote on X. “The wicked.com on your packaging takes you to a porn site!”
Another X user wrote, “Whoever did this needs to be fired immediately cuz why would they do that knowing that it’s mostly kids buying these dolls.”
The line of special edition dolls are being sold at retailers like Target, Amazon and Kohl’s. Variety has reached out to Mattel for comment.
In July, Erivo and Grande reacted to seeing the dolls based on their “Wicked” characters in a video posted to Instagram. “What a dream come true to be realized as Elphaba and Glinda in the form of Sweet Little dolls,” Erivo captioned the post. “Little Cynthia and little Ari are pleased.”
