JioHotstar has cemented its position as India’s streaming powerhouse, revealing staggering viewership numbers for the recently concluded ICC Men’s Champions Trophy 2025 cricket tournament. The tournament culminated in a nail-biting final where India triumphed over New Zealand, delivering eye-popping metrics that underscore the platform’s dominance in the world’s largest cricket market.
The streaming service reported a total of 5.4 billion views across the tournament, with viewers logging a cumulative watch time of nearly 110 billion minutes. The India-New Zealand final alone generated an unprecedented 1.24 billion views and reached a peak concurrent viewership of 61.2 million users.
Hindi-speaking regions drove over 38% of the platform’s total audience, with states including Uttar Pradesh, Uttarakhand, Maharashtra, Goa, Punjab, and Haryana leading consumption patterns. JioHotstar also flexed its technical muscle by achieving more than 80% penetration in WiFi-enabled connected TV households, with Maharashtra recording the highest viewership in this segment.
“The overwhelming response to the ICC Men’s Champions Trophy 2025 marks a leap toward the billion-screen opportunity, where seamless access and immersive engagement are now the expectation, not the exception,” said Kiran Mani, CEO of digital at parent company JioStar. “The tournament also saw the highest-ever single-day subscriptions since launch, during the India vs Australia match, further underscoring the scale at which audiences are embracing digital streaming.”
JioHotstar’s ambitious coverage included 16 different feeds across nine languages: English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu, and Kannada. The platform supplemented these options with four multi-camera feeds, an Indian Sign Language feed, and audio descriptive commentary to ensure accessibility for diverse audiences. A vertical feed option (MaxView) in both Hindi and English catered to mobile viewers consuming content on the go.
Sanjog Gupta, CEO of sports at JioStar, positioned the tournament’s success as a cultural moment transcending sport: “The Indian team’s campaign in the ICC Men’s Champions Trophy 2025 was more than just a victory – it was a demonstration of cricket’s influence on the collective consciousness and culture of the country. With peak concurrency of 61.2 million for the final and sustained levels of concurrency around 50 million for the tournament, JioHotstar became the digital heartbeat of this celebration.”
JioStar was formed through the $8.5 billion merger of Disney’s Star India with Reliance’s Viacom18 and streaming platforms JioCinema and Hotstar.