Experienced U.K. personal publicist Ellie Norton, previously at the London-based agency Public Eye, has set up her own company, Track Publicity.
Track launches with an already impressive roster of clients, including Paul Mescal (“Gladiator 2,” “All of Us Strangers”), Kit Connor (“Heartstopper,” “Rocketman”), David Jonsson (“Rye Lane,” “Industry”), Alison Oliver (“Saltburn,” “The Order”), Sarah-Sofie Boussnina (“The Bridge,” “Dune: Prophecy”), Hannah Dodd (“Eternals,” “Enola Holmes 2”), Richard Rankin (“Outlander,” “Rebus”), Clara Rugaard (“Black Mirror,” “Press Play”) and Viola Prettejohn (“The Crown,” “The Nevers”).
“I’m so excited to launch Track Publicity, a new agency dedicated to representing actors and creatives,” said Norton. “It’s particularly inspiring to continue crafting unique publicity campaigns and collaborate with clients in an impactful way.”
Norton said that Track will specialize in representing actors and creatives both in the U.K. and internationally and, whether they are a new or already established name, will “craft quality, distinctive publicity campaigns by offering personalized strategies tailored to each client.”
Track’s launch coincides with a busy period for some of its biggest clients. “Normal Things” breakout Mescal is on the cusp of major Hollywood stardom with the upcoming release of “Gladiator 2,” while Connor has both the third season of “Heartstopper” and his lead voice role in “The Wild Robot” coming out. Jonsson is currently seen in cinemas with “Alien: Romulus” and Oliver is among the cast of Justin Kurzel’s crime thriller “The Order,” bowing in Venice.
Norton spent several years as senior lead publicist at Public Eye. Prior to that, she work in the film team at Freuds Communications.