Steve Kornacki is just one of the attractions for MSNBC fans who tune in for the cable-news outlet’s Election Night coverage. On Peacock, the interactive-map guru gets to be the star of his own little show.
The NBCUniversal streaming service will offer a “Kornacki Cam,” or a live-stream that centers on Kornacki as he analyzes polling numbers and incoming voter data. It’s just one of three different bespoke streams that will be available for news and politics aficionados on the evening of November 5. Peacock will also offer a stream of NBC News Now, the digital news service, and a third that focuses on key results coming in from the NBC News Decision Desk.
Executives at Peacock are actually tapping into a video concept called “multiview” that gained traction during the recent Paris Olympics More than 25% of Olympics viewers on Peacock watched via the feature, which allowed them to drill down to find events that may of been of more interest to niches of the overall crowd.
“By expanding our popular multiview feature to election night, we’re coupling the incredible expertise of NBC News with Peacock’s leading technology to curate a customer-first way to watch election coverage,” said Kelly Campbell, president of Peacock and NBCU’s direct to consumer business, in a statement.
Peacock users will be able to find all content tied to the 2024 election in a special “Election Hub” between November 1 and 7. The multiview features will be available starting at 6 p.m. eastern on Tuesday, Nov. 5 and will run until approximately 2 a.m. eastern on Wednesday, Nov. 6. The technology is expected to be available across smart TVs, streaming devices, web browsers and tablets.
More multiview use is on the way. Peacock expects to make the technology available for Premier League fans starting December 4. Viewers will be able to watch up to four matches at once. Meanwhile, in November, Peacock will launch a new “Live in Browse” feature that have live events start to stream in the service’s “Spotlight” rail as soon as the app is open. .