Prime Focus Group, the global media services powerhouse, is making a major play to transform Mumbai‘s entertainment landscape with a planned INR30 billion (approximately $400 million) investment in collaboration with the Maharashtra government.
Mumbai is the capital of the western Indian state of Maharashtra and home to the Hindi-language Bollywood film industry. The development, announced by Prime Focus founder Namit Malhotra alongside Maharashtra Chief Minister Devendra Fadnavis, aims to establish a next-generation entertainment ecosystem that will serve as both a creative hub for content creators and a destination for entertainment enthusiasts worldwide.
The multi-year project is expected to generate thousands of highly skilled jobs while cementing Mumbai’s position as a cornerstone of global film production. The proposed facilities will include state-of-the-art production studios with advanced digital infrastructure, live entertainment venues, theme parks, experience centers, plus lifestyle amenities including shopping destinations, hotels, and housing.
Established in 1997 and publicly listed on India’s National and Bombay Stock Exchanges, Prime Focus Group is the parent company of DNEG (recipient of eight Academy Awards for visual effects), AI technology firm Brahma, and content production company Prime Focus Studios.
“My vision for this development, which is shared by the honorable Chief Minister Mr. Devendra Fadnavis, is to honour the 100+ year legacy of our world-renowned movie industry,” Malhotra said. The Prime Focus founder emphasized the project would leverage the combined capabilities of the group’s companies, including “DNEG’s Oscar-winning creativity, Brahma’s AI technology, and Prime Focus Studios financing and production capabilities.”
Prime Focus Group already operates significant production facilities in Mumbai, including eight Hollywood-designed soundstages within a 200,000 square foot studio complex, alongside post-production facilities that house DNEG’s Mumbai studio.
Fadnavis said: “I am glad to add the creation of this next-generation entertainment hub to the list of projects that are transforming our state, keeping us at the forefront of India’s growth and development. I look forward to working with Prime Focus and DNEG to create a world-class production and tourism destination, securing Mumbai’s position as a filmmaking and entertainment centre of excellence.”
“We are bringing India to the world by bringing the world to India,” Malhotra added, underscoring the development’s dual purpose as both a cutting-edge production facility and international tourism draw that will showcase India’s technological prowess and creative heritage.
The company’s global footprint currently spans 24 cities across four continents with a workforce of over 10,000 professionals.