The Super Bowl, played on Feb. 9 by the Philadelphia Eagles and the Kansas City Chiefs, hit an average of 126 million viewers. That total accounts for those tuning in across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties.
This makes it the most-watched Super Bowl ever, up from last year’s total of 123.7 million.
Besides the game itself, the half-time show was a major draw to the telecast. Fresh off a record-breaking Grammys sweep, Kendrick Lamar headlined the performance flanked by celebrity guests including SZA, Samuel L. Jackson, Serena Williams and Mustard.
The telecast also featured the usual multitude of celebrity-filled ads. On YouTube, the most-watched commercials included a Booking.com ad featuring the Muppets, a Goldilocks-themed Ram Trucks ad led by Glen Powell and an ad for the Google Pixel 9.
More to come…