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Amazon‘s 10th Prime Day is finally here and it’s gearing up to be one of the retailer’s biggest deals events ever. But you’ll have to act fast as the offers wind down at midnight.
The two-day deals event officially kicked off on July 16 at 12:01 a.m. PT and will run through July 17 at 12:01 a.m. PT. During these 48 hours, Amazon says it will be churning out more than five million exclusive deals for Amazon Prime members. To snag the best deals, you can sign up for a 30-day free trial to Amazon Prime here.
The deals event features new sales on entertainment, tech, home goods, fitness and fashion — all in one place. We’re seeing huge price slashes on Apple devices such as AirPods, Macbooks, iPads and Apple Watches; Amazon devices like Roku Sticks, Fire TVs and Echo Dots; and coveted home goods like Dyson vacuums and Nespresso machines.
Premium soundbars from brands like Sonos and JBL are seeing significant price drops, in addition to projectors, projector screens and smart TVs. And gamers, worry not: consoles such as the PS5 and Nintendo Switch also boast steep discounts. Plus there are a heap of discounts on kids goods like the Yoto Box and Tonie Player (check out our roundup of the best baby and kids sale here).
Check out some of the best last-minute Prime Day deals below, and make sure you have a Prime account to take advantage of the best deals.
Hisense 85-Inch Class U8 Series 4K Ultra HD TV
On sale for $1,798 (reg. $2,799.99), the Hisense 50-inch Class U8 Series 4K Ultra HD Smart TV has an impressive LED backlit display for bright and vivid picture quality, which is enhanced by Dolby Vision. It has Hisense’s Motion Rate 144 technology for smooth motion when streaming live sports, movies and TV shows — thanks to Google TV inside.
Apple iPad (9th Generation)
This iPad deal gets you a 10.2-inch tablet with 64GB of storage, a 12MP camera, WiFi connectivity and a gorgeous retina display, all for just $249. That’s an 24% discount on the iPad and one of the best Apple deals online.
Xbox Series X Console
The Xbox Series X is a popular console that has been in high demand since it came out in 2020, with retailers quickly selling out of stock as soon as they go live. It’s quickly become known as the pinnacle of Microsoft gaming efforts, with powerful performance and super-fast loading times that promise gamers a competitive edge. Reviewers have noted that games that would have chugged in older generation consoles run more smoothly in the new iteration, with 4K Ultra HD resolution to boot.
Olaplex No. 3 Hair Perfector Repairing Hair Treatment
Among the best Prime Day beauty deals: the must-have Olaplex hair mask for dry and damaged hair, discounted for the first time this year.
Google Pixel Buds A-Series
The Pixel Buds come in a number of different colors, including a charcoal black, olive, sea blue, and an AirPods-style stark white colorway. In our opinion, they’re more comfortable than AirPods too. That’s thanks to the Google Buds’ “flush-to-ear” design, which “hugs” the crevices of your ears to form a tight seal, rather than dangling from them. Three different eartip sizes are included to help you find the best fit.
Sony-INZONE H3 Wired Gaming Headset
These chic gaming headphones are backed by Sony’s legendary audio quality, for loud, more detailed gameplay. Sony’s “360 Spatial Sound” technology creates a more realistic experience, so that sound is positioned around you rather than directly at you. What that means: you can hear every note, accent and sound effect in your game, allowing you to better pinpoint your opponent’s location — no matter where they’re hiding.
Sonos Roam 2 Waterproof Bluetooth Speaker
Now, you can score a rare discount on the Roam 2, with Amazon’s Prime Day deal getting you 20% off off the Bluetooth speaker (you can also get the same deal on the Sonos website). The Sonos Roam 2 is the latest version of the brand’s wireless speaker, which is rated IP67 waterproof and dustproof and gets you up to ten hours of playtime on a single charge. The unique design lets you stand it upright or lay it flat on its side.
Airthings 2960 View Plus Radon & Air Quality Monitor
Keep tabs on the air quality and health of your hoe with Airthings, which monitors levels of radon gas, PM2.5 (air pollution particles), carbon dioxide, VOCs (airborne fumes such as kitchen gases and cleaning products), humidity, temperature, and more.
Apple Watch Series 9
The Apple Watch Series 9, which launched this year, boasts a better screen and a faster charging time compared to earlier models — and it’s now the cheapest we’ve ever seen it, on sale for just $309 on Amazon.com — a massive $120 discount.
Holy Stone GPS Drone
Holy Stone is the best mid-tier drone camera if you aren’t looking to shell out more than $500. The HS720E GPS Drone, currently 38% off, boasts more than 5,000 rave reviews. The EIS (Electric Image Stabilization) technology reduces video blurring; Sony Sensor is equipped with advanced image-capture technologies for superior image quality than others; and a 4k camera catches vivid details.
Samsung Frame 55-Inch
The Samsung Frame, one of the smartest and and chic innovations in the TV sector maybe ever, is the cheapest we’ve ever seen it at less than $1,000. The 55-incher packs in QLED 4k visuals and brilliant color in a sleek frame that blends into the home as a piece of art at the touch of a button.
Victrola Vintage 3-Speed Bluetooth Suitcase Record Player
Victrola makes one of the most-loved vintage record players for good reason, prioritizing the marriage of an authentically retro aesthetic with reliable functionality. This three-speed player is one of Amazon’s best-sellers and is currently 36% off (as of this writing), making it a great time to splurge.
Samsonite Omni 2 Hardside Expandable Luggage
Frequent travelers know that Samsonite remains one of the best luggage companies on the market, even amidst newer competition from buzzy brands like Away and Monos. This lightweight and durable carry-on is currently 30% off for a limited time, boasting increased packing capacity, thoughtfully integrated components and effortless ride.
Persol Sunglasses
Persol aviators are practically synonymous with Steve McQueen, who made the specs one of the most coveted luxury products in the world after wearing them in 1968’s “The Thomas Crown Affair.”
Snag the limited-time Persol Aviator Sunglasses deal right now before it likely goes back to its regular price after Prime Day.
TheraGun Prime
The Prime is 70% quieter than earlier generations and it’s now lower than it’s ever been ($198) for a limited time. The simplified design of the Prime features the brand’s patented Theragun Triangle ergonomic handle which allows you to hold the device at a number of different angles and even allows you to adjust the speed within a customizable range accessed through the Bluetooth-connected app.