Pan-European media group Cordoba has launched with former BBC director-general Tony Hall of and Apple Siri co-creator Luc Julia joining as senior advisors to the Paris-headquartered company.
The new venture, founded by Jesse Mimeran, Audrey Tcherkoff, Dana Al Salem, Cédric Torossian and Matthieu d’Arc, will focus on original content production and platform development, partnering with film, TV and creator economy companies for global distribution.
Cordoba plans to leverage cutting-edge AI technologies to produce a diverse slate including series, films, non-fiction, branded content and digital experiences, with international co-productions spanning both established and emerging markets.
The group is launching with its original AI Talents roster and Trackflow platform, positioning itself as a European leader in generative AI content creation.
Mimeran serves as CEO, bringing experience from UNESCO, UN, Canal+, France TV and TF1. Chief ESG (Environmental, Social and Governance) officer Tcherkoff previously held roles as general manager of the Women’s Forum and president of the Positive Economy Institute, along with VP of Positive Planet and BFM Business hosting duties.
Chief development officer Al Salem co-founded Yahoo Europe and Sky Italia, while chief strategy officer Torossian spent over 15 years on Wall Street as a TMT (Technology, Media and Telecommunications) analyst covering TF1, M6, ITV and Mediaset. Special advisor d’Arc is managing partner at the Shift4Good Fund and former senior executive at BCG and AT Kearney.
The senior advisory board also includes Jacques-Henri Eyraud, former president of Olympique de Marseille and ex-VP of corporate communications at Disney, plus Media 365 co-founder credentials. Alexander Wrabetz, former CEO of ORF Austria and president of SK Rapid Vienna, rounds out the advisory team.
The company’s AI Talents initiative assembles 25 AI filmmakers across 12 countries. Meanwhile, the Trackflow platform offers end-to-end production solutions from development through delivery, designed to align AI capabilities with content creation processes.
“Cordoba is where ideas, cultures, and technologies converge to tell stories that resonate globally,” Mimeran said. “By uniting world-class creative talent with cutting-edge AI, we’re building a new kind of ecosystem – one that’s agile, collaborative and visionary.”
Hall added: “Cordoba’s vision deeply resonates with me. It champions creativity, embraces innovation, and gives a platform to diverse voices. I’m proud to support this ambitious collective as it reimagines what European media can be.”
