At Fox Corp., executives are counting more heavily on streaming subscribers.
The media company, which has been slower to invest heavily in stand-alone streaming properties than many of its rivals, sees a potential market of 5 million subscribers for a new direct-to-consumer broadband outlet it hopes to launch in tandem with the next NFL season, according to Lachlan Murdoch, the company’s CEO. The executive also revealed that subscribers to Fox Nation, a streaming service affiliated with Fox News Channel, had lured between 2 million and 2.5 million subscribers since its launch in 2018.
More to come….
