Longtime PR pro Ina Treciokas has unveiled her next venture: Ingenuity Group, a talent and brand consultancy, launching in partnership with Acceleration Community of Companies, the holding company of public-relations firm DKC.
Treciokas was previously a partner at Slate PR, which wound down last month after 15 years. She formed Ingenuity Group within the umbrella of ACC’s portfolio of specialized marketing service companies, based in the Los Angeles office of DKC.
With Ingenuity Group, Treciokas brings with her an A-list client roster that includes Sarah Jessica Parker, Harrison Ford, Woody Harrelson, Justin Theroux, Liev Schreiber, Allison Janney, Camila Mendes, Owen Wilson, Mike Myers, Ben Kingsley, John Leguizamo, Jon Favreau, George Lopez, Charlie Cox and David Schwimmer.
According to Treciokas, her new firm will combine “high-level communications strategy” with brand development, content positioning and brand partnerships. She will “work in close partnership” with DKC CEO Sean Cassidy and ACC founder and CEO Michael Nyman to tap the resources of both organizations, according to the announcement.
“Traditional publicity is not enough — today’s talent needs brand stewardship,” Treciokas said in a statement. “Ingenuity Group helps clients shape their narratives, expand creative platforms, and uncover opportunities that are as multi-dimensional as they are.”
Nyman commented: “Ina delivers world-class communications in an industry undergoing massive transformation. Her vision, paired with our resources and expertise, positions Ingenuity Group to redefine how talent, brands, and creators connect with culture.” Cassidy added, “Ina’s instincts, relationships, and creative vision make her an extraordinary addition to DKC and the broader ACC community. Her leadership adds a dynamic edge to our entertainment practice while opening bold, culturally resonant marketing opportunities for our clients.”
DKC has more than 200 employees across offices in New York City, Los Angeles, San Francisco, Washington D.C., and Miami. Clients include Pepsi, BMW, Sony, Airbnb, Dyson, Etsy, Paramount, MAC, Clear and JBL. ACC’s portfolio comprises nine agencies — ACC/Advisory, DKC, Hangar Four, MKG, Pixly, Pink Sparrow, Stripe Theory, Trailblaze and now Ingenuity Group — spanning communications, experiential activations, influencer marketing, creative services, analytics and regulated industries.
