Prime Video India has set a premiere date for “The Traitors,” the Karan Johar-hosted reality series that marks the streamer’s biggest unscripted original to date.
The Indian adaptation of IDTV’s internationally acclaimed format will feature 20 celebrities competing in what the platform describes as “the ultimate test of trust and betrayal.”
The series, produced by BBC Studios India Productions in collaboration with All3Media International, represents Prime Video India’s expansion into high-profile reality programming. New episodes will drop every Thursday on the platform.
“Prime Video has consistently been home to some of the biggest and most beloved scripted shows in the country. Now, we’re making a bold leap as we scale our unscripted content slate with our biggest reality series yet – ‘The Traitors,’” said Nikhil Madhok, head of originals, Prime Video India. “Packed with drama, manipulation, suspenseful gameplay, and unexpected twists, the show is mounted on a grand scale with high production values.”
Madhok praised the choice of Indian media personality Johar as host, noting his ability to “stoke the fire in this volatile mix of 20 celebrities, each vying for a massive cash prize and the title of ultimate winner.”
“The Traitors” has become one of the fastest-growing reality formats worldwide, with over 35 adaptations across more than 30 countries. The BAFTA and Emmy Award-winning format challenges contestants to identify traitors among their group while competing for a significant cash prize.
Sabrina Duguet, executive VP APAC at All3Media International, highlighted India’s receptiveness to reality programming. “India is one of the most dynamic and exciting markets in the world, with an audience base that’s highly receptive to reality shows,” Duguet said. “The Indian adaptation of ‘The Traitors’ offers this audience high calibre celebrities and intense drama, all wrapped up in a thriller-esque gameplay.”
BBC Studios India Productions executive producer Neha Khurana emphasized the psychological elements that have made the format successful globally. “‘The Traitors’ has captivated audiences worldwide across ages and languages with its bold, dramatic, and psychological gameplay,” Khurana said. “With an all-celebrity cast and jaw-dropping twists, ‘The Traitors’ is an unmissable treat for fans of high-stakes reality entertainment.”
The announcement signals Prime Video India’s continued investment in local content production, following successful original series including “Paatal Lok,” “Mirzapur” and “The Family Man.”
The Indian adaptation of “The Traitors” streams from June 12.
