NBCUniversal is setting a record of its own in the 2024 Paris Olympics.
The Comcast-backed media conglomerate expects to win more than $1.25 billion in advertising tied to the big athletic extravaganza, a new high in terms of Madison Avenue backing.
“The 2024 Paris Games have delivered a uniquely powerful halo for brands at an incredible scale with a highly engaged and passionate audience,” said Mark Marshall, NBCU’s chairman of global advertising and partnerships, in a statement. ” We are proud to have secured the highest Olympic and Paralympic advertising in the history of the Games, and are grateful to our advertisers for their partnership.”
NBCU was believed to have sold around $1.25 billion in national advertising related to its 2021 broadcast of the Olympics Games in Tokyo.
More to come…
