New company Incantor AI has launched with what the tech company calls the “first AI model that enables creator attribution and IP rights tracking across all gen AI-derived content created on its platform.”
Agency Verve will advise the startup as it rolls out its content creation platform and help Incantor “navigate the entertainment industry and explore practical applications of its technology, including content localization, rights management, and creative production workflows – while also advocating for the creative community and artists entering this new realm.”
Incantor’s launch announcement comes on the heels of Disney and NBCUniversal filing a federal lawsuit Tuesday against Midjourney, becoming the first Hollywood players to take a shot across the bow of a generative AI company that they claim has stolen their copyrighted characters.
Per Incantor, the company’s “core technology stands apart from large language models (LLMs) such as OpenAI’s GPT, Google’s Gemini, and DeepSeek, which depend on vast datasets of content rife with IP infringing/unauthorized content. Built on a proprietary Light Fractal Model inspired by the structure of the human brain, Incantor is optimized for creating content with minimal, fully-licensed training data and dramatically lower computing power – while also tracking attribution of copyrighted material with unprecedented precision.”
“Our target customer ranges from big studios to independent producers to individual creators,” Lauren Oliver, Incantor’s co-founder and CEO, told Variety. “It’s anyone who owns IP and wants to expand on their IP into new formats or media and generate new revenue from it. This is AI for creators and creatives. Incantor AI allows creators and creatives to engage with AI while providing attribution and protecting copyright. We’re doubling down on copyright.”
Oliver is a bestselling author and veteran producer, best known for “Before I Fall and Panic,” adapted into major screen projects by Netflix and Amazon Studios. Incantor’s co-founder and CTO is Solomon Itani, a former AI architect at Google who earned his PhD from MIT, completed postdoctoral research at Stanford and UC Berkeley, and holds over 75 patents.
“Our goal with Incantor was never just to build another AI model—it was to design a system that could coexist with human creativity and uphold IP rights,” Itani said. “We believe technology should serve creators, not replace or exploit them.”
“Verve’s role as an advisor to Incantor reflects our belief that the future of AI must align with the interests of artists and rights holders,” the Verve Partnership said. “We see Incantor not only as a technical innovator, but as a new standard bearer for ethics and accountability in the use of AI.”
