Prime Video is spotlighting its female-led films and TV shows at the upcoming SXSW festival.
The immersive, inviting experience will feature a bit of an escape for guests through the worlds of “Culpa Mia” remake “My Fault: London,” romantic comedy “Picture This” (March 6), Nicole Kidman’s “Holland” (March 27), Viola Davis’ action-thriller “G20” (April 10), “Another Simple Favor” (May 1), ballet dramedy “Étoile” (coming soon) and the third season of “The Summer I Turned Pretty,” coming this summer.
The activation will be centered around a personalized, relaxing experience. Ahead of the SXSW debut of “Another Simple Favor,” guests can sip martinis at a film-inspired “Capri Lounge” or make friendship bracelets at “Cousins Beach County Club Snack Bar” from “The Summer I Turned Pretty.”
If looking for action, guests can take a “high-adrenaline adventure” inspired by “G20” or “channel their inner street racer” for “My Fault: London.” They can get stage-ready at “Étoile’s” “Dressing Room,” take a photo in a “Picture This”-inspired photo studio and admire a wall of “Holland” tulips.
A concierge will curate personalized journeys for each guest to ensure everyone gets time to themselves. Guests can also relax with a poolside cocktail at The Genre Bar or grab a coffee and a read at The Prime Bookstore Café.
The activation will be open on March 7 and March 8 from 11:00-6:00 p.m at the Hotel San José in Austin, Texas. The SXSW Festival takes place from March 7-15 and will feature 111 films and 17 series.
Variety parent company PMC owns a majority stake in SXSW.
