A fire broke out in the building hosting the San Diego Comic-Con activation for the HBO series ”The Penguin,” causing the venue to be evacuated on Friday evening. The alarm was sounded in the midst of the press preview for the activation. Members of the media, including reporters from Variety, were escorted outside by officials at roughly 7:30 PM. Update: The activation is now back up and running. There were no injuries.
A representative for the San Diego Police Department confirms that a three-alarm fire was reported at the venue on 5th Avenue and E Street in the city’s downtown area. The fire began in a Brazilian steakhouse that was also in the building. Authorities remain on site to ventilate the building. No injuries have been reported as of 8:30 p.m. local time.
The multi-level installation for “The Penguin” involved an elaborate, immersive experience that put attendees inside the seedy and cavernous criminal hang-out dive known as the Iceberg Lounge, first seen in the 2022 film “The Batman.” The HBO crime series is a spin-off of the Matt Reeves-directed blockbuster, with Colin Farrell reprising his role as the villainous gangster Oswald Cobblepot. The Comic-Con activation represents the most lavish promotional push yet for the DC Comics series.
Multiple actors involved in “The Penguin” activation were also evacuated from the premises, and were shepherded outside of the venue by fire and police officials.
At least four fire engines rushed to the scene within minutes, and San Diego Police cleared the space.
Jeffrey Vega
