The Weeknd has returned to WME for representation in all areas after leaving the company for CAA in 2021.
The move back to WME, which also reps his film production company Manic Phase, comes amid a busy year for the singer, who released his sixth studio album “Hurry Up Tomorrow” in January. He was slated to commemorate the project with a performance at the Rose Bowl in Los Angeles, but subsequently canceled the show “out of respect and concern” for those affected by the wildfires.
Shortly after the album’s release, he announced a massive stadium tour across North America, with a start date of May 9 in Phoenix. For the tour, the Weeknd will partner with Global Citizen, donating $1 from every ticket sold to support children from vulnerable communities around the world.
He’s also gearing up to release the film “Hurry Up Tomorrow” on May 16. The suspense thriller stars the Weeknd, Jenna Ortega and Barry Keoghan, and is loosely connected to the album. “Jenna brought so much depth to the character,” he told Variety in a January cover story. “There was a scene where Trey and I looked at each other like, ‘On paper, this is just ridiculous — how is it going to translate on screen?’ And she said, ‘I have an idea.’ She led that whole scene — none of it was rehearsed, and a lot of my reactions in it are not acting.”
The Weeknd had previous forays with acting, making his debut in the film “Uncut Gems” and starring in HBO’s “The Idol,” which he co-created and co-wrote.
