Tory Burch’s Rodeo Drive Store Opening
Tory Burch has further cemented herself as one of Hollywood’s favorite designers with a redesigned flagship on Rodeo Drive in Beverly Hills.
Ciara, Kate Hudson, Rachel Brosnahan, Rashida Jones, Jodie Turner-Smith and many more were in attendance Monday night at the cocktail party (the caviar bar and lime green Jello shots seemed to be the most popular) opening of the 5,000-square-foot three-floor boutique at 366 N. Rodeo.
Later, guests headed to Mr. Chow for a sit-down dinner and after-party, deejayed by Marjorie Gubelmann, aka DJ Mad Marj.
“Working on this store was incredibly personal,” Burch said. “To me, it feels quintessentially L.A., where modern design is juxtaposed against so much natural beauty.”
The Tory Burch label became best known for its bright colors and orange logo when it launched in 2004. The first Tory Burch store in L.A. opened on Robertson Boulevard in 2005. It has since closed, but there are currently 13 stores in California and 400 globally, according to Variety sister publication WWD, which named Burch as Women’s Designer of the Year last year.
The flagship originally opened in 2013.
Check out the best looks from the opening’s star-studded guest list in the gallery below.